A professional biography or overview, showcasing your background, expertise and expertise, is a necessity for each enterprise owner. This typically overlooked marketing tool is a superb way to introduce you and your small business to potential clients and doable strategic business partners. Probably, it would possibly open up opportunities for speaking engagements, radio or television interviews, or a feature print article. While any information about you and what you are promoting is helpful, information that’s presented in a professional, well-polished method can make all the difference in how others understand you. Consider these essential factors as you craft your own professional biography.
1. One page wonder.
Your professional biography must be a couple of paragraphs and kept to 1 web page or less. One page is perfect for copying on the reverse side of a handout or flyer. A number of paragraphs, left justified make it easier to read and skim.
2. First, second, or third individual?
Always write your biography in the third person. That’s, consult with yourself by your name or she/he as appropriate. It sounds more professional as it appears that a third party wrote the text. For example, “Alexandra has been featured within the New York Occasions, Forbes, Newsweek, and Time magazines.”
3. Enterprise in brief.
Not only do readers need to know what you do, but additionally they wish to know who you work with – because they could need to work with you! A professional biography ought to embody a sentence or two about what you are promoting area of interest (or niches) as well as the types of clients you serve. A modified version of your 30-second elevator pitch could be perfect.
4. And the winner is….
Make sure that you simply include a list of awards that you’ve received. Readers are serious about knowing about your talents and the organizations that acknowledge you for them.
5. Organizations.
Include names of the organizations, clubs, or associations to which you belong. A reader’s curiosity is perhaps highlighted at seeing that you just belong to the same alumni association or professional business group. Once more, these connections would possibly presumably lead to some interesting and exciting business opportunities.
6. Certifications and designations.
Include any professional certifications or designations you hold. Make certain you write out their names in full, fairly than use abbreviations. Not everyone may know that CMA stands for Certified Management Accountant. And, perhaps, in a distinct self-discipline, it might symbolize something else – like a Certified Supplies Analyst. In case you not hold a particular designation, but it has played a serious function in who you might be and what you do, don’t hesitate to make a reference to it. For instance, “Ann is a former Licensed Data Processor and spent the final decade as an adjunct faculty member teaching higher mathematics on the University of Colorado, Boulder.” Don’t include abbreviations of school degrees, like MBAs as it looks unprofessional. The only exception to this can be for a Ph.D. designation.
7. Published?
Have you ever written any articles, books, e-programs or e-books? Self-printed or not, your works add to your level of professionalism and credibility. Showcase them in your biography and also you would possibly earn additional royalties in terms of new purchasers or different opportunities.
8. Did I mention the media?
Have you been a guest on talk radio or television? Had been you or what you are promoting featured or even mentioned in a newspaper article? If so, readers need to know. Again, these types of “mentions” add to your credibility and presence.
9. Call me any time.
People who need to know about you will read your biography for just that reason. And, if its compelling, rich, and consists of the information they’re interested, in, they’ll need to contact you. Include complete contact information like your title (if any), name, address, telephone, fax, e-mail, and website address. Make it straightforward to search out this information by including it in the final paragraph of your professional overview.
10. Write, rewrite, and do it again.
After you’ve written your biography, edit, edit, and edit again. It’s possible you’ll have to do a dozen or so revisions before you get it just right. Eliminate extra words, use descriptive words, keep the sentences brief but different in size, and write within the third person. Ask some friends to provide input as well. Make positive to revise your biography often to keep it up-to-date and refreshed.
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